Our team centers all of our work in pursuit of racial, social, and environmental equity for underrepresented and disproportionately impacted communities. We offer new perspectives, broadened possibilities, and introduce systems for an equitable future.
Our goal is to refocus the narrative on those who are conventionally left out of the conversation. We bridge the gaps between industries and community by centering intersections and experiences in order to communicate effectively, amplify voices and create campaigns of and for the people.
What we offer fits into no box and no category.
NEW PERSPECTIVE
Our team breathes new life into projects; wrapping different perspectives around the same data and identifying metrics that matter.
AMPLIFY VOICES
We broaden (or pinpoint) audiences, expand possibilities, ask new questions and amplify the voices of the unheard and underserved.
STRENGTHEN BONDS
We join forces, make you laugh, push back (not check a box) and lead a process that reveals possibilities and strengthen bonds for the long game.
LISTEN
Whatever the buzz word of the moment, we listen, dig deep, pivot and polish.
The Vida Agency is proud to be a women- and minority-owned business. State WMBE: M5F0025227 Federal DBE: D5F0025227
We deliver what resonates.
We deliver what resonates.
“TVA used their compiled experiences and skills to appropriately address and center the nuances and complexities of working with diverse populations/groups. For example, this came in handy to have TVA staff give us insight on the cultural context/ literal interpretation of a translated message. TVA staff were also very skilled in facilitating a focus group composed of participants of different cultural backgrounds and language barrier…”
Gracias y gracias por todo el trabajo impecable de TVA y la excelente comunicación. TVA staff se tomó el tiempo de escucharnos y responder a nuestras necesidades. Estamos muy felices con el producto final y ahora estamos trabajando en el plan para implementarlo.
Our agency has a program designed to help local governments better serve their residents at no additional cost to the local government…a great program that had little name recognition and was underutilized. We contracted with the Vida Agency to better understand the needs, desires and frustrations of local governments in Washington as well as develop strategies to better communicate with them. TVA delivered more than we could even have hoped for in terms of a detailed, informative and actionable market research report. The information TVA gave us will be useful not only in our communications with local governments, but in our strategic planning and goals for what kinds of resources are most useful to local governments. To top off an excellent report, TVA was very communicative throughout the process and adapted to our needs and expectations all with a smile. Working with TVA on this project was a pleasure. I hope that’s the kind of thing you’re looking for…I could say more about how great you guys are, so let me know if you’d like me to!
The best PR teams know how a publication comes together. As the assistant editor of South Sound magazine and 425 magazine I’m constantly working under strict deadlines to compile quality features. The TVA team have always understood what kinds of stories suit our magazines and the way we produce them. They pitch great story ideas, respond to me quickly, provide me with the right materials and are easy to reach. I love working with this team and I’m always looking forward to their next pitch.
Pacific Hospital Preservation & Development Authority has had a terrific experience working with The Vida Agency. From the day we first met with their staff, it was clear that their commitment to social justice and healthcare equity was as strong as ours at the PHPDA. They understand the importance of reaching out across communities and of tailoring the message to fit the audience. Their communications approach ranges from placement in large electronic media outlets to small community papers. TVA is truly a “creative” agency, and their enthusiasm is infectious. We couldn’t be happier!
The Vida Agency has been extremely helpful in messaging the brand-new Democracy Voucher Program to Seattle residents. Not only is this program the first of its kind in the nation, it also involves the complex topic of campaign financing – so it was important to know how different communities would respond to initial program messaging. From our first meeting with Amalia and Mafe, we knew our project was in the right hands. On relatively short notice, The Vida Agency conducted four focus groups in English, Spanish, Vietnamese, and Somali, and coordinated everything from recruitment, materials, and interpretation to facilitation and transcription. Their knowledge of each specific community made the difference in turnout and participation. TVA delivered a comprehensive report and summary on time and on budget, and offered useful recommendations that improved our mailing to all Seattle households. In addition to their professionalism, Amalia and Mafe were also a pleasure to work with. We would welcome the chance to work with them again and recommend The Vida Agency highly.
“The TVA team always goes the extra mile to ensure we are reaching the right audience, through the right channels, with the right messages. Their ability to listen carefully to our input and to understand our patients’ perspective led to the creation of a spot-on video ad that garnered outstanding engagement on our social media platforms. Plus, we simply enjoy being around the TVA crew!”
Make-A-Wish Alaska and Washington turned to TVA to develop a communications and marketing strategy to increase referrals from the Spanish-speaking communities in Washington. What we got was so much more! This team of creative, talented and knowledgeable professionals developed and implemented a seamless plan that was on time, on budget and on point. With their help, we exceeded our goals and laid the groundwork necessary to attain not just short term, but long term success by developing a results-driven approach that puts people and relationships first.
I’ve had the privilege to work with The Vida Agency (TVA) on an outreach and engagement project from start to finish. What most impressed me about them was their professionalism, their work ethic and their compassion for the community they worked with. They paid significant attention to developing relationships with communities that had been previously underserved, around the issue of field access and use within Seattle Parks and Recreation. By using a racial equity lens to better recognize barriers to access, they provided recommendations to Parks and Recreation to impact equity in assess and use. The ultimate outcome of their work; to create opportunities for more equitable access in the future. We will continue to use TVA as opportunities present themselves and have recommend them to other City Departments that could also benefit from their acumen.
The University of Washington has enjoyed the partnership with The Vida Agency. The Consulting and Business Development Center, which is a self-sustaining program at the Foster School of Business, contracted The Vida Agency to build a website highlighting our national partnership work with JPMorgan Chase, other universities, and community resources from businesses around the United States. In the spring of 2017, The Vida Agency’s team met with us to understand the scope of our needs and goals for the website. The Vida Agency worked with us as professional partners every step of the way to get our new website launched in time for the national conference which happened in Washington D.C. in summer 2017. We have continued to retain the contract with The Vida Agency as we work on updates and changes during the first year of the websites launch.
I’ve worked with TVA three times on challenging, fast moving earned media campaigns to amplify the voices and political power of marginalized communities. Working in different languages isn’t always easy, but the professionals at TVA have the relationships and expertise needed to get coverage in hard to reach markets like the API, Asian American, East African and of course Spanish-language media. I’ve recommended them with some reluctance to my colleagues — I want to keep them to myself!
Having The Vida Agency as a partner has added so much value to our marketing program. I appreciate their strategic creativity and quick, professional communication style. I really enjoy working with them and I especially enjoy the results of that work.
“TVA’s team is response, flexible, on time, and ready for anything. I currently work with them on a transit and transportation project where they deliver public information to complex communities. Working in partnership with TVA is a pleasure and I look forward to doing more of it!”
