Creating an Effective Digital Strategy
If you work in communications or happen to be one of 2.5 billion to own a smartphone, you’ve probably noticed the shift to digital. digital. digital. As all forms of media are available on smartphones, smart TVs and streaming devices, the world of marketing and...
Meet our Summer Intern, Ryann!
Believe it or not, we have yet another team member to introduce: our summer intern, Ryann! Ryann is about to enter her senior year at Washington State University where she is majoring in communications with an emphasis in public relations. On our team, Ryann is...
5 Things I’ve Learned Working In An Agency
There is nothing quite like working at a communications and marketing agency, especially when our market segments include a variety like health, transportation, retail, consumer, government, public policy, education and more. I came to The Vida Agency as a fresh...
Introducing My Community, My Clinic
We can’t believe we’ve arrived at Summer Solstice — it’s gone by in the blink of an eye! We’ve been launching campaigns and starting new projects, and most notably, we recently launched an integrated campaign for Seattle-based healthcare organization...
Meet our Account Coordinator, Alex!
Here we are again — yet another introduction to our newest team member, Alex! As an Account Coordinator, Alex is our point person for all account support-related tasks. With a specific affinity for digital marketing, Alex provides timely and strategic insights on...
Turning Your Vision Into A Brand
Imagine this: you’re a newly minted restaurant owner with a unique menu and lots of ideas for how to make your space great. Or maybe you’re an entrepreneur with a new tech product that’s almost ready to launch. Or perhaps you’re opening a pet grooming business to...
A Focus Group Primer: Do You Understand Your Audience?
Often, we find ourselves with exciting new projects where we need to launch a product, develop a creative campaign or understand a need in the community. We know we need input from the target audience to ensure communications are timely, thoughtful, respectful and...
Happy Mother’s Day!
Although the second Sunday of May is widely regarded around the globe as the day to appreciate our moms — moms deserve our love and appreciation every day. From the moment we’re born, no one looks after us quite like our mom. In the spirit of Mother’s Day this...
Our Guide to Honoring Mother Earth
"The earth is what we all have in common" - Wendell Berry In honor of #EarthDay, we sat down to think about the security of our planet and what we are doing daily to ensure her future. Getting more people to adapt sustainable lifestyle choices is essential to our...
Find Your Freedom is Emmy Nominated!
Last year we had the opportunity to create a bilingual campaign for King County Metro’s Youth ORCA Card program. Heck yeah! After chatting with a room full of teens and tweens about how they get from point A to point B and how excited they are about public transit, we...
