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The Vida Agency
Shatter and Forge

Community Engagement

TVA announces the launch of Shatter + Forge™ 

Public outreach is a two-way street that must be clearly beneficial to everyone involved. And so the idea for Shatter + Forge—TVA’s new, groundbreaking model for community engagement—was born. It took some fine tuning and testing, but today, we’re excited to share it with the world. 

Three employees looking at a computer, one employee is in a wheelchair. Text on image says, "It's time to double down on DEI in the workplace"

Equity and Social Justice

It’s time to double down on DEI work

If you care about progress and, more specifically, our country embracing a multiracial democracy, you are probably worried and disillusioned right now, as things seem to be sliding backwards. Here at TVA, we were cautiously hopeful after the “racial reckoning” in the summer of 2020, which led to a surge in organizations publicly committing to address […]

A collage of women playing sports

Equity and Social Justice

Equity in women’s sports is the right thing to do. It’s also smart business.

The women’s sports audience is the same audience companies most want to reach—young, diverse, multicultural, and often multilingual.