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The Vida Agency
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Multicultural Marketing

Multicultural marketing is no longer an afterthought

Inclusive marketing is no longer optional. It is a key driver of business success. The companies able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate programs, products, and campaigns.

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Multicultural Marketing

Lessons learned from agency life

5 lessons learned while working at The Vida Agency, a fast-growing marketing and multicultural communications company.

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Multicultural Marketing

4 key considerations when translating language for business

As globalization skyrockets and our society continues to diversify, equal access to information is more important than ever. Learn 4 important considerations when providing translation for business.

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Multicultural Marketing

4 things to know about video production

Video marketing has been on the rise as social and display advertising becomes increasingly effective. A recent study showed that 64 percent of consumers said watching a marketing video on Facebook influenced their buying decision. Learn the 4 key steps to producing a fantastic video.

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Multicultural Marketing

Creating an effective digital strategy

If you work in communications or happen to be one of 2.5 billion to own a smartphone, you’ve probably noticed the shift to digital. digital. Digital. When developing a digital strategy, it’s crucial to consider several factors to assure success in a campaign. Learn 4 tips to a slam dunk digital strategy.

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Our Culture

4 things I learned as interim executive director at Amplifier

Learn about TVA Founder and President, Amalia Martino’s, time as interim Executive Director at Amplifier, a nonprofit supporting social movements via mass distribution of daring and impactful art.

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Multicultural Marketing

A focus group primer: understanding your audience

Focus groups help us learn more about the unique needs, opinions and preferences of a group or community. They provide depth, nuance, and variety of insights from community members and audience groups.