Inclusive marketing is no longer optional. It is a key driver of business success. The companies able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate programs, products, and campaigns.
After years of working with a variety of public agencies, private companies, and initiative-based efforts to establish effective outreach with the communities they serve, The Vida Agency has developed unique strategies for gaining community involvement and input. Learn more about community engagement and the art of listening and being heard.
One step that cannot be skipped when building a new organization is the development of a strong brand identity. It all starts with a vision. Effective brand strategy and development is imperative to ensure your priority audience understands the vision and values of the brand. Learn the 4 keys to turning your vision into a brand.
Video marketing has been on the rise as social and display advertising becomes increasingly effective. A recent study showed that 64 percent of consumers said watching a marketing video on Facebook influenced their buying decision. Learn the 4 key steps to producing a fantastic video.
It is always rewarding to complete a successful community outreach event that achieves strong participation and engagement from the community. It does, however, take meticulous preparation and a winning strategy. Learn key factors to keep in mind when planning an outstanding community outreach event.
If you work in communications or happen to be one of 2.5 billion to own a smartphone, you’ve probably noticed the shift to digital. digital. Digital. When developing a digital strategy, it’s crucial to consider several factors to assure success in a campaign. Learn 4 tips to a slam dunk digital strategy.