We can’t believe we’ve arrived at Summer Solstice — it’s gone by in the blink of an eye! We’ve been launching campaigns and starting new projects, and most notably, we recently launched an integrated campaign for Seattle-based healthcare organization Neighborcare Health.
It all started with a focus group. We learned what healthcare means to a diverse group of local individuals, what barriers exist to achieving good health and what health means beyond going to the doctor.
What did we learn? That people want to feel safe, accepted and an assured sense of belonging with their healthcare provider, among lots of other golden nuggets.
Lots of learnings and campaign concepts later, we’re so proud to debut “My Community, My Clinic” for Neighborcare Health — an organization that’s been providing care to our neighbors in over 50 languages for over 50 years. The campaign features the authentic voices of community members around Seattle and amplifies the stories unique to their own communities.
Check out the campaign video below — and keep an eye out for more on social media, digital and transit.
Find a Neighborcare Health clinic in your neighborhood at neighborcare.org. If you’re interested in learning more about our integrated marketing services, drop us a line at email@example.com.