Relationship building is the key to connecting with multicultural media: 5 tips for doing it rightÂ
What does it take to be successful with multicultural media?
Positive storytelling firmly rooted in a commitment to building the relationship.
As with any relationship, you have to put in the time, and you have to listen. At TVA, we have learned this lesson through building longstanding relationships with trusted media outlets delivering news in over 20 languages throughout the Pacific Northwest.