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The Vida Agency

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A Q&A with Multicultural Communications Expert, Amalia Martino

As the nation continues to diversify, many brands still have a steep learning curve in figuring out how to cultivate authentic connections with multicultural audiences to remain relevant. Learning how to communicate with diverse audiences is not only challenging, it also requires a deep dive into one’s own beliefs, assumptions, and behaviors. To gain a deeper understanding, brands need to commit to discovering the unique nuances of their varied target audiences to generate appropriate communication.

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