Recent census data reveals that the United States is more multicultural than ever before, with 43% of the total U.S. population comprised of people of color in 2020, up from 34% in 2010.
But how multicultural is your marketing?
The brands able to have success in cultivating strong and authentic connections with multicultural audiences will be those that commit the time, research, dollars, and learnings necessary to create culturally appropriate campaigns that build trust.