At The Vida Agency (TVA) we approach marketing and communications with an equity and social justice lens to ensure we center community in all we do while working to create positive social impact. Because of this, we have become known for our ability to nurture relationships that are mutually beneficial for our clients, media partners, and communities across Washington and the nation. This is a unique value proposition that makes us both proud and committed to sharing what we have learned.
At the forefront of our work is our Media Team. This small, but mighty team are expert architects in building bridges between our clients in business and government and multimedia outlets that serve over 1 million people in more than 15 languages. Curious who these superstars are? Read on to get to know our team a little better.
Janine Worthington, Director of Media Relations
Janine has been building and maintaining strategic relationships with local, national, and international media for more than 15 years. She creates and executes successful communications strategies to ensure company goals and objectives are achieved for a diverse lineup of TVA’s public and private clients such as Lydig Construction, Neighborcare Health, Seattle Department of Transportation and more.
Her high-level leadership skills translate our client’s business objectives into human, dynamic and easy-to-connect with stories, creating trusted partnerships with strategic community members, media, and stakeholders. Her press releases and pitches have garnered coverage in top mainstream media outlets such as the New York Times, Forbes, and Fast Company as well as Seattle’s innovative multicultural outlets such as Converge Media and Runta News.
Her previous experience includes both in-brand and agency role perspectives spanning health and wellness, travel and tourism, outdoor recreation, tech, apparel, lifestyle, and home industries. She is an active contributor to Forbes Communications Council, holds a BA in Marketing Communications and Sociology from Ohio Wesleyan University and a Certificate in Advanced Social Media from the University of San Francisco.
Ryann Anderson, Media Specialist
Ryann helps manage the planning, implementation, and monitoring of advertising campaigns for our clients, as well as the development and execution of internal brand marketing and digital strategies. She supports a wide range of TVA clients such as Lydig Construction, WSDOT, Neighborcare Health, Washington State Housing Finance Commission, and more.
The combination of her digital marketing experience coupled with her work in multicultural community outreach, helps TVA build authentic campaigns for our clients that resonate with the desired audiences.
Ryann also helps generate easily digestible campaign reporting dashboards that synthesize metrics for our clients and help us continue to optimize in real-time. As a native of the digital age, she keeps us all current on the latest social media trends and emerging platforms, ensuring our clients get access to the latest digital innovations for their campaigns. Ryann holds a BA in Strategic Communications and Public Relations from Washington State University.
Sydney Flau, Digital Media Specialist
As a digital media specialist, Sydney manages the planning, implementation, and monitoring of digital advertising campaigns to ensure company goals and objectives are achieved for a broad lineup of TVA’s clients, such as Intercity Transit, Neighborcare Health, the Office of Labor Standards, and more. Sydney works closely with the rest of the Media Team and TVA’s external digital partners to create impactful and equitable campaigns that resonate with our clients’ desired audiences.
Her previous experience includes nonprofit, bureaucratic, and political campaign work throughout the state of California. She is well-versed in programs such as STATA, Google Analytics, and Cision. Sydney holds a BA in political science from the University of California, San Diego.
If you would like our help connecting with multicultural media throughout Washington State, contact us via letschat@thevidaagency.com.