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The Vida Agency

Multicultural Marketing Company, The Vida Agency (TVA), Expands Media Services to Help Clients Connect with Diverse Audiences

For Immediate Release 
March 22, 2023

Edmonds, WA – The Vida Agency (TVA), a woman-and-minority-owned, social impact marketing agency specializing in equity-driven communications, expands their media team and services to help their clients better connect with diverse communities throughout Washington State. In addition to their strong relationships with multicultural media outlets throughout the Pacific Northwest, TVA’s broadened digital services include the latest trends, targeting tactics, and insights to ensure their client’s campaigns reach and resonate with the priority audiences they are hoping to reach.  

TVA’s digital media services now span beyond paid social and programmatic display, to include connected TV, digital out-of-home (DOOH), paid search, email marketing, streaming audio, podcast, native/sponsored editorial, influencer marketing and more. Audience targeting capabilities have also broadened beyond retargeting and geo-fencing to include contextual keyword and social targeting, keyword search, mail domain targeting, device lookback, sequential messaging, lookalike/predictive, in-feed native options and more. Additional earned media services based on client demand include spokesperson training, press release, and pitch development, media outreach, interview coordination and briefings, and media coverage monitoring.  

“Engaging with community through media requires careful thought and intentionality,” shares Janine Worthington, The Vida Agency, Director, Media Relations. “At TVA, we’ve learned that true engagement happens when carefully curated media campaign narratives intersect with deep, trust-based relationships with media partners, and the latest trends and innovations in digital and social media.”  

The expanded in-house capabilities combined with carefully cultivated multicultural and digital media partnerships offer TVA clients a comprehensive resource for paid and earned multilingual media planning, buying, implementation, monitoring, and reporting to effectively meet campaign goals and objectives.   

The Vida Agency (TVA) is a full-service communications company specializing in the development and execution of award-winning multicultural campaigns for market segments such as health, transportation, retail, consumer, public policy, and education. TVA services span research, strategy, creative execution, and reporting in support of public agencies and private corporations to collaboratively reach diverse audiences for greater cultural impact. TVA’s creative campaigns set the standard for equitable communications that authentically connect clients with audiences, resulting in widespread annual industry recognition. TVA’s recent awards include a Northwest Regional Emmy for Community Health Plan of Washington’s “Tu eres el centro/You are the center” campaign and multiple Communicator Awards for the Be Ready. Be Hydrated campaign. To learn more, please visit. The Vida Agency is proud to be a women-and minority-owned business. State WMBE: M5F0025227 Federal DBE: D5F0025227 

Media Contact:  
Janine Worthington 
Director Strategic Communications and 
Media Relations  
The Vida Agency (TVA)  
(206) 354-9093