AARP

Organizational Storytelling and Graphic Design

Editorial writing and advertorial design development to tell authentic stories of retirement saving individuals in Washington State.

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GOAL

Increase awareness of Washington’s Retirement Marketplace tool via statewide storytelling and advertising campaign.

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STRATEGY

Source individuals with authentic stories to tell regarding retirement savings and feature their real stories throughout campaign.

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EXECUTION

Developed and wrote 5 feature editorials, art directed and designed materials to accompany stories across a variety of media.

RESULTS

Campaign is now live on multiple platforms including social media, print and digital.

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