AARP
Organizational Storytelling and Graphic Design
Editorial writing and advertorial design development to tell authentic stories of retirement saving individuals in Washington State.
GOAL
Increase awareness of Washington’s Retirement Marketplace tool via statewide storytelling and advertising campaign.
STRATEGY
Source individuals with authentic stories to tell regarding retirement savings and feature their real stories throughout campaign.
EXECUTION
Developed and wrote 5 feature editorials, art directed and designed materials to accompany stories across a variety of media.
RESULTS
Campaign is now live on multiple platforms including social media, print and digital.
