Integrated Digital Marketing Campaign
Developed a multichannel marketing campaign for Google Ads, Instagram and digital retargeting to increase enrollment at Cascadia College Bothell.
Increase enrollment of new and returning students to Cascadia College.
Implement multichannel digital marketing strategy to reach most likely to convert audience members through diverse range of tactics.
Launch 30-day digital marketing campaign on Google Ads, Instagram and digital retargeting and optimize daily to assure success, visibility and high clickthrough rates to Cascadia College’s online presence.
Average CTR via paid search
Clicks via digital retargeting
Impressions on Instagram