Cascadia College

Integrated Digital Marketing Campaign

Developed a multichannel marketing campaign for Google Ads, Instagram and digital retargeting to increase enrollment at Cascadia College Bothell.

I

GOAL

Increase enrollment of new and returning students to Cascadia College.

l

STRATEGY

Implement multichannel digital marketing strategy to reach most likely to convert audience members through diverse range of tactics.

N

EXECUTION

Launch 30-day digital marketing campaign on Google Ads, Instagram and digital retargeting and optimize daily to assure success, visibility and high clickthrough rates to Cascadia College’s online presence.

11.75%

Average CTR via paid search

4,000

Clicks via digital retargeting

150,000

Impressions on Instagram

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