Cascadia College
Integrated Digital Marketing Campaign
Developed a multichannel marketing campaign for Google Ads, Instagram and digital retargeting to increase enrollment at Cascadia College Bothell.
GOAL
Increase enrollment of new and returning students to Cascadia College.
STRATEGY
Implement multichannel digital marketing strategy to reach most likely to convert audience members through diverse range of tactics.
EXECUTION
Launch 30-day digital marketing campaign on Google Ads, Instagram and digital retargeting and optimize daily to assure success, visibility and high clickthrough rates to Cascadia College’s online presence.
11.75%
Average CTR via paid search
4,000
Clicks via digital retargeting
150,000
Impressions on Instagram
