Statewide Brand Building

​Safely filming during a pandemic

CHPW’s “You are the Center” campaign was developed and approved prior to the coronavirus outbreak. The original plan was to film videos and take photos in Seattle and Yakima with an additional photoshoot in Spokane. As the virus spread and protections against the spread increased, we knew we needed to pivot but still deliver the campaign vision. Following state guidelines, we kept our filming locations local, found sets that allowed for most of the production crew to work outside, hired talent that lived in the same house and could safely take off their masks to film, and kept the number of camera crew in the “hot set” to its barest minimum. These efforts resulted, not only in the delivery of the campaign vision, but in the health and safety of the talent, crew, and client on set.