Everett Mall

Annual Back to School campaign in collaboration with the Boys and Girls Club of Snohomish County and various retailers.

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GOAL

Demonstrate Back to School fashion with real students.

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Source students to be models in campaign and create a feel-good “model for a day” experience for them.

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Hosted students, styled for back-to-school, art directed and provided photography to be used in various advertising materials.

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The Everett Mall back to school campaign is now a multi-year campaign featuring new students each year.