Everett Mall
Photography & Storytelling
Annual Back to School campaign in collaboration with the Boys and Girls Club of Snohomish County and various retailers.
GOAL
Demonstrate Back to School fashion with real students.
STRATEGY
Source students to be models in campaign and create a feel-good “model for a day” experience for them.
EXECUTION
Hosted students, styled for back-to-school, art directed and provided photography to be used in various advertising materials.
RESULTS
The Everett Mall back to school campaign is now a multi-year campaign featuring new students each year.