Photography & Storytelling
Annual Back to School campaign in collaboration with the Boys and Girls Club of Snohomish County and various retailers.
Demonstrate Back to School fashion with real students.
Source students to be models in campaign and create a feel-good “model for a day” experience for them.
Hosted students, styled for back-to-school, art directed and provided photography to be used in various advertising materials.
The Everett Mall back to school campaign is now a multi-year campaign featuring new students each year.