King County Public Health

In-Language Rebrand Campaign (4 Languages)  

Rebranded The Duwamish Healthy Seafood Consumption Program for public outreach and education.  

I

GOAL

Communicate the risks of eating seafood from the Lower Duwamish Waterway (LDW) Superfund site and providing education that promotes healthy actions. relevant and engaging brand.

l

STRATEGY

Examined demographics and various language needs of the fishers. Designed a thoughtful and respectful outreach strategies to elicit insights and feedback. 

N

EXECUTION

Facilitated in language focus groups in 4 languages (Spanish, English, Vietnamese and Kramer) to test awareness of the program and inform creative strategy and messaging. Gained feedback on design comps and messages to inform rebrand.

RESULTS

Delivered final name and tagline that is a combination of two tested design comps. The final designs also keep the English tagline along with other in-language taglines. 

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