King County Public Health
In-Language Rebrand Campaign (4 Languages)
Rebranded The Duwamish Healthy Seafood Consumption Program for public outreach and education.
GOAL
Communicate the risks of eating seafood from the Lower Duwamish Waterway (LDW) Superfund site and providing education that promotes healthy actions. relevant and engaging brand.
STRATEGY
Examined demographics and various language needs of the fishers. Designed a thoughtful and respectful outreach strategies to elicit insights and feedback.
EXECUTION
Facilitated in language focus groups in 4 languages (Spanish, English, Vietnamese and Kramer) to test awareness of the program and inform creative strategy and messaging. Gained feedback on design comps and messages to inform rebrand.
RESULTS
Delivered final name and tagline that is a combination of two tested design comps. The final designs also keep the English tagline along with other in-language taglines.
