LatinX Northwest

Brand Identity and Community Outreach

Developed a brand identity to increase brand recognition and connection to community outreach efforts in creating a dedicated arts & culture hub for the Latinx community in the Seattle area.

I

GOAL

Develop a recognizable, approachable and stand-out brand identity for LatinX Northwest and gather feedback from community outreach to inform a full report and future Latinx space planning.

l

STRATEGY

Conduct brand development exercises to appropriately execute tone and vision in logo and other brand materials and hold four community events to reach audience segments and gather a range of key community feedback.

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EXECUTION

Developed a logo and brand guidelines to match organizational tone, vision & values. Conducted four well-attended and engaging focus groups. Created a visually-engaging community report to synthesize key data and report back to key stakeholders.

RESULTS

The completed brand is now live across platforms and the final report to the community will help inform future space planning for LatinX Northwest.

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