Our Competitive Analysis evaluated six competitors with a focus on their current educational programming, BIPOC, DBE, and W/MBE opportunities, and outreach and community engagement programs. The research revealed that popular and successful construction curriculums contained a mix of multimedia presentation, (particularly video), hands-on activities, and context (relating the activity or lesson to the student’s world and promoting hyper-local stories and activities).
We created illustrated characters to represent members of the construction crew including the architect, engineer, safety officer, and more.
Each character was given a short bio and interests to make them relatable to elementary school children. A mix of cultural backgrounds, races, ethnicities, and gender was prioritized to reflect the diverse make-up of the student body.
An animated video was scripted and produced for use on the Learn with Lydig landing page, enabling students to meet the (animated) crew and watch them conduct their work.
The “Learn with Lydig, Level 1” interactive webpage was appropriately developed for youth users offering an easily scrollable design, visual appeal, and accessible language. Fun built-in features include activities to stimulate children’s interest in STEAM while simultaneously building their self-esteem. The website also includes resources for teachers and parents.
On-site signage and fencing were designed to familiarize students with the characters and allow them to connect their online construction learnings directly with the live construction happening on the ground. “Lydig Lookouts” with socially distanced stations were developed to afford those passing by to peek into the construction site and watch the transformation in-action.
Our work seeks to set and model a new industry standard by creating detailed, clear, and accessible documentation of Lydig’s community engagement and outreach programs. This project has empowered Lydig to foster ongoing community relationships and has contributed to Lydig’s successful pursuit of new work.