Arcora Foundation
In-language Digital and Earned Media Campaign
Developed a Spanish-language digital and earned media campaign to engage Latina mothers of young children.
GOAL
Communicate the importance of oral health in young children and increase referrals to dentists.
STRATEGY
Drafted and adapted key messages for television, radio scripts, social media and Google AdWords. Implemented in a variety of digital resources and local media outlets.
EXECUTION
Created a media plan with ad buys and earned media. Develop and executed campaign concept, Mighty Mouth, two radio commercials and two television ads in Spanish and English.
RESULTS
Campaign was launched on all platforms to brand youth campaign.
