READYSETVOTE.ORG
Full-Scale Brand and Visual Identity Development
ReadySetVote.org is the easiest, fastest way decide how to vote. It helps voters create personalized “cheat sheets” for their own ballots by consolidating endorsements from organizations they trust, simplifying the voting process.
GOAL
Introduce product to marketplace.
STRATEGY
Conduct in-depth brand vision and identity exercises to inform concepts for logo, messaging and brand guidelines.
EXECUTION
Created name and brand. Developed the messaging framework and informational one pager. Developed social media copy and assets. Released press release and coordinated earned media placements.
