Integrated Digital Marketing Campaign (English and Spanish)

Developed a multichannel marketing campaign for AdWords, Facebook, Instagram, and digital retargeting via regional media.



Build off success of 2018 campaign with new creative and strategy to better reach Neighborcare target audience.



Use in-depth performance analytics from previous campaign to improve audience selection and targeting, create all-new ad creative based on updated messaging and tagline, continue digital retargeting as a tactic to meet audience members in new places.



Based on audience research, developed “My Community. My Clinic” messaging and creative. Placed new creative across channels and monitored campaign regularly to optimize and maximize performance.

Find a clinic - ad
Mi comunidad my clinica with man
My Community my clinic with young woman
Estamos en su area - ad
My community my clinic - ad
Le hablamos en su idioma ad

220,000 impressions

 on AdWords

3.8 million impressions

 via digital retargeting 

450,000 impressions

on Facebook

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