Integrated Digital Marketing Campaign (English and Spanish)
Developed a multichannel marketing campaign for AdWords, Facebook, Instagram, and digital retargeting via regional media.
Build off success of 2018 campaign with new creative and strategy to better reach Neighborcare target audience.
Use in-depth performance analytics from previous campaign to improve audience selection and targeting, create all-new ad creative based on updated messaging and tagline, continue digital retargeting as a tactic to meet audience members in new places.
Based on audience research, developed “My Community. My Clinic” messaging and creative. Placed new creative across channels and monitored campaign regularly to optimize and maximize performance.