Neighborcare Health is the largest provider of primary medical, dental, and behavioral healthcare services in the Seattle area serving low-income and uninsured families, individuals, seniors on fixed incomes, immigrants, and people experiencing homelessness. Each year Neighborcare Health cares for approximately 71,000 patients at their nearly-30 non-profit medical, dental, and school-based clinics. Neighborcare Health turns no individual away due to inability to pay.
Client
Approach
TVA began working with Neighborcare in 2018 and over the past four years have helped lead the Neighborcare marketing efforts through a variety of digital and grassroots tactics. Over the years, TVA has helped Neighborcare reach our most vulnerable and in need populations through multilingual campaigns and increase both virtual and in-person appointments.
In 2019, TVA lead focus groups to create the My Community, My Clinic campaign. Focus groups were conducted in both English and Spanish to test and ensure campaign messaging was strong in both languages.
Campaign
Photography and videography work was done for My Community, My Clinic and focused used real community members as the faces of the campaign. By using real patients and community members, creative resonates in an authentic way showing that healthcare matters to everyone. Campaign assets have been created in English, Spanish, and Somali with messaging and imaging going through the transcreation process.
TVA has utilized a variety of digital and on the ground tactics through the years including programmatic display, social media, SEM, connected TV, digital out of home, bus billboards, and more.
Outcome
Over the past three years, Neighborcare campaigns have received nearly 13 million impressions leading to nearly 60,000 clicks across English, Spanish, and Somali campaigns. TVA’s work with Neighborcare has helped community members access reliable, affordable healthcare.