Neighborcare

Integrated Digital Marketing Campaign (English and Spanish)

Developed a multichannel marketing campaign for AdWords, Facebook and digital retargeting via regional media. 

I

GOAL

Build off success of 2017 campaign with new creative and strategy to better reach Neighborcare target audience. 

l

STRATEGY

Use in-depth performance analytics from previous campaign to improve audience selection and targeting, create all-new ad creative based on updated messaging and tagline, introduce digital retargeting as a tactic to meet audience members in new places.

N

EXECUTION

Based on audience research, developed all new messaging and creative with tagline “Health Care with Heart.” Placed new creative across channels and monitored campaign regularly to optimize and maximize performance. 

175,000 impressions

 on AdWords 

3 million impressions

 via digital retargeting 

800,000 impressions

on Facebook

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