Neighborcare
Integrated Digital Marketing Campaign (English and Spanish)
Developed a multichannel marketing campaign for AdWords, Facebook and digital retargeting via regional media.
GOAL
Build off success of 2017 campaign with new creative and strategy to better reach Neighborcare target audience.
STRATEGY
Use in-depth performance analytics from previous campaign to improve audience selection and targeting, create all-new ad creative based on updated messaging and tagline, introduce digital retargeting as a tactic to meet audience members in new places.
EXECUTION
Based on audience research, developed all new messaging and creative with tagline “Health Care with Heart.” Placed new creative across channels and monitored campaign regularly to optimize and maximize performance.
175,000 impressions
on AdWords
3 million impressions
via digital retargeting
800,000 impressions
on Facebook
