Branding and Website: With input from a key community key member, The Vida Agency branded the outreach effort as Build the Beach: For Us. By Us and created visual branding informed by the colors of the school. We created a website that served as a single destination for all outreach efforts: community meetings, contracting bidding, workforce opportunities, media coverage, and more.
Materials: The Vida Agency created key messages per audience and provided branded materials and communication tools that supported WMBE subcontractor, Workforce (SCWA), student, and community engagement.
Stakeholder & Community Engagement: We strengthened relationships with key partners such as RBAC, Creative Justice, Black Stax, Runta News, and Latino
Community Meetings: Hosted monthly virtual community meetings, with inclusion plan focused topics (MWBE, workforce, bidding opportunities, etc.)
Media: Paid and earned coverage from key local media outlets, including providing interviews in Spanish, drove meeting attendance and overall visibility of opportunities on the project.
Pre-Construction Outreach and Engagement
- 9 community meetings with over 350 attendees
- Engaged 7 hyperlocal and multicultural media outlets; 1.3 million average impressions
- 9 Converge Media segments reaching 136,000 social followers and 29,000+ monthly online views
- Promoted community meetings at 40 local businesses