After years of petitioning and mobilizing, students, alumni, and community members finally received funding to rebuild Rainier Beach High School, the last high school in Seattle Public Schools to be modernized. The school will be replaced with a new, 233,700 square foot, multi-story high school providing permanent space for 1,600 students grades 9-12. Students will remain on-site throughout the phases of construction. BEX V funding will also provide technology, equipment, and services such as computers, peripherals, printers, and other technology for teaching and learning. Lydig Construction won a competitive solicitation process to build the school. The award has strong community oversight and includes Minority- and Women-owned Businesses (MWBE) and diverse workforce hiring stipulations, as well as community reporting requirements. The Vida Agency was hired to provide communications and community engagement centered in equity.
Branding and Website: With input from a key community key member, The Vida Agency branded the outreach effort as Build the Beach: For Us. By Us and created visual branding informed by the colors of the school. We created a website that served as a single destination for all outreach efforts: community meetings, contracting bidding, workforce opportunities, media coverage, and more.
Materials: The Vida Agency created key messages per audience and provided branded materials and communication tools that supported WMBE subcontractor, Workforce (SCWA), student, and community engagement.
Stakeholder & Community Engagement: We strengthened relationships with key partners such as RBAC, Creative Justice, Black Stax, Runta News, and Latino
Community Meetings: Hosted monthly virtual community meetings, with inclusion plan focused topics (MWBE, workforce, bidding opportunities, etc.)
Media: Paid and earned coverage from key local media outlets, including providing interviews in Spanish, drove meeting attendance and overall visibility of opportunities on the project.
Pre-Construction Outreach and Engagement
- 9 community meetings with over 350 attendees
- Engaged 7 hyperlocal and multicultural media outlets; 1.3 million average impressions
- 9 Converge Media segments reaching 136,000 social followers and 29,000+ monthly online views
- Promoted community meetings at 40 local businesses