RapidRide

Multilingual Digital Retargeting Campaign

Developed a multilingual digital retargeting campaign using geotargeting and geofencing tactics to reach and convert a dynamic audience.

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GOAL

Inform a broad audience of residents and travelers through the Delridge corridor on the upcoming addition of the RapidRide H line.

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STRATEGY

Implement a two-tiered strategy to reach both audience segments: geotargeting Delridge area zip codes and geofencing key community locations to capture transient audience members relevant to the project’s impact.

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EXECUTION

Ran three-week digital retargeting campaign optimized daily for key performance indicators such as impressions, clicks through to the project webpage and overall CTR.