Multilingual Digital Retargeting Campaign
Developed a multilingual digital retargeting campaign using geotargeting and geofencing tactics to reach and convert a dynamic audience.
Inform a broad audience of residents and travelers through the Delridge corridor on the upcoming addition of the RapidRide H line.
Implement a two-tiered strategy to reach both audience segments: geotargeting Delridge area zip codes and geofencing key community locations to capture transient audience members relevant to the project’s impact.
Ran three-week digital retargeting campaign optimized daily for key performance indicators such as impressions, clicks through to the project webpage and overall CTR.