Retirement Marketplace
In-Language Social Marketing and Graphic Design (Spanish + English)
Implemented a targeted social marketing campaign based on introduction and key messages of brand new product, Washington’s Retirement Marketplace
GOAL
Increase awareness and utilization of the WA Department of Commerce’s Retirement Marketplace
STRATEGY
Use in-depth audience targeting to distribute information and drive people to use Retirement Marketplace.
EXECUTION
Delivered bilingual content and graphic design capabilities. Placed and managed targeted ads on Facebook and LinkedIn, focused on specific geographic, demographic and occupational targeting. Created graphic design for a brochure, rack card and other marketing collateral.
470,000 Impressions
on Facebook
15,500 Impressions
on LinkedIn
