Retirement Marketplace

In-Language Social Marketing and Graphic Design (Spanish + English)

Implemented a targeted social marketing campaign based on introduction and key messages of brand new product, Washington’s Retirement Marketplace

I

GOAL

Increase awareness and utilization of the WA Department of Commerce’s Retirement Marketplace

l

STRATEGY

Use in-depth audience targeting to distribute information and drive people to use Retirement Marketplace.

N

EXECUTION

Delivered bilingual content and graphic design capabilities. Placed and managed targeted ads on Facebook and LinkedIn, focused on specific geographic, demographic and occupational targeting. Created graphic design for a brochure, rack card and other marketing collateral.

470,000 Impressions

on Facebook

15,500 Impressions

on LinkedIn

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