Seattle Ethics & Elections Commission
Graphic Design & Video Storytelling
Created visually engaging materials to reach double-faceted audience involved with the Democracy Voucher Program of the City of Seattle.
GOAL
Reach potential candidates and voters on the benefits of participating in the City of Seattle Democracy Voucher program.
STRATEGY
Created a visually-engaging, informational brochure for program to distribute to potential candidates at events and a step-by-step “How To” video to inform Seattle residents on using Democracy Vouchers in upcoming election season.
EXECUTION
Presented concepts based on Democracy Voucher brand and audience research to inspire action on behalf of the audience through creative materials. Developed an evergreen brochure and a 45-second video for social media.
RESULTS
All materials are live with the Democracy Voucher program for the current election season.
