Seattle Protects Women

In-Language Ethnic Media Storytelling (5 Languages)  

Developed a multichannel marketing campaign for AdWords, Facebook and digital retargeting via regional media. 

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GOAL

Design and implement a unique earned-media strategy to increase voter turnout In favor of I-124. 

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STRATEGY

Examined employment and industry data to fully understand the proposed initiative’s benefits and perceived drawbacks, and craft stories. 

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EXECUTION

Sourced Spanish, Chinese, Filipino and Ahmaric–speaking housekeepers and spokespeople willing to tell their stories to reporters and transcreated content in Spanish, Tagalog, Ahmaric and Chinese.​ 

RESULTS

Achieved coverage in Seattle Chinese Times, El Rey Radio, Univision, Epoch Times, International Examiner, La Raza and Inquirer.net. ​Seattle voters approved I-124 with 77% yes vote. ​ 

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