Puget Sound Kombucha

Integrated Marketing & Kickstarter Campaign

Developed a multichannel marketing, kickstarter and influencer marketing campaign to promote Puget Sound Kombucha’s delivery service launch.

I

GOAL

Promote a Kickstarter campaign to fund new line of business: subscription-based home delivery service. 

l

STRATEGY

Developed content to promote health benefits of product and new delivery service that helps customers save 40% and reduce waste. 

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EXECUTION

Targeted natural food and healthy lifestyle bloggers and other local influencers to increase visibility, social traffic and delivery subscriptions via Kickstarter. 

RESULTS

Achieved coverage in Puget Sound area media, including Seattle Magazine, 425 Magazine, Sip Magazine and KING 5 news. Kickstarter reached 118% of funding in 25 days. 

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