The Commons
In-Language Social Media Management (Spanish)
Implemented a social media management campaign based on beliefs, values and behavior of Spanish-speaking audience to increase share of voice and engagement on Facebook.
GOAL
Increase engagement and following on Facebook and deliver relevant, thoughtful content to Spanish-speaking audience. Build off success of 2017 campaign with new creative and strategy to better reach Neighborcare target audience.
STRATEGY
Use in-depth audience research and granular digital targeting to reach appropriate audience and engage fans on ever-changing platform, Facebook.
EXECUTION
Delivered lifestyle-focused content to build brand aesthetic and tone. Consistently highlighted mall events, sales and other relevant information to build page as information hub for The Commons guests. Hosted monthly Facebook contest to maximize engagement and relationship between brand and audience.
315,903
Total Impressions
158,733
Total Reach
13,853
Total Engagement
