The Commons

In-Language Social Media Management (Spanish)

Implemented a social media management campaign based on beliefs, values and behavior of Spanish-speaking audience to increase share of voice and engagement on Facebook.

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GOAL

Increase engagement and following on Facebook and deliver relevant, thoughtful content to Spanish-speaking audience. Build off success of 2017 campaign with new creative and strategy to better reach Neighborcare target audience.

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STRATEGY

Use in-depth audience research and granular digital targeting to reach appropriate audience and engage fans on ever-changing platform, Facebook.

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EXECUTION

Delivered lifestyle-focused content to build brand aesthetic and tone. Consistently highlighted mall events, sales and other relevant information to build page as information hub for The Commons guests. Hosted monthly Facebook contest to maximize engagement and relationship between brand and audience.