Watson’s Counter

Full-Scale Brand and Visual Identity Development

Began with client vision and name for new restaurant in Ballard and developed a full brand identity including illustrations, logo, brand pillars and brand guidelines.

I

GOAL

Create a recognizable and engaging brand identity based on the tone and vision of upcoming Seattle restaurant.

l

STRATEGY

Conduct in-depth brand vision and identity exercises to inform concepts for logo, messaging and brand guidelines.

N

EXECUTION

Developed original illustrations based on restaurant name and concept to develop logo, messaging and brand guidelines.

RESULTS

Branding has been implemented across client platforms in website, social media and brick and mortar locations.

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