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The Vida Agency
Sticky notes on a window with piece of paper with text Who should we seek input from to inform this campaign?


A human approach to data gathering and analysis

In today’s noisy world, having the right insights can make the difference between an engaging campaign or one that is instantly forgotten. Guided by research and fueled by our human-centric design principles, we uncover valuable insights and help build connections with your audiences. Our methodologies emphasize participation by the communities affected by the results and our data delivers culturally relevant insights that create meaningful human impact.

Some clients have data and need help analyzing and extracting the story. Others simply have a question or problem they want answered, or a hypothesis to explore. Whichever the task, our research team is equipped and ready to assist you.


  • Enhanced discovery
  • Market research
  • Focus groups and qualitative interviews
  • Surveys
  • Segmentation analysis
  • Gap analysis
  • Statistical analysis
  • Audience persona development
  • Data visualizations
  • Real-time dashboard visualizations