WHAT IS THIS ALL ABOUT?

We’re building a youth-driven counter-marketing campaign to raise awareness of the impact sugary drinks are having in our community, to reduce consumption of unhealthy drinks, and to promote healthy alternatives.

 

WHO ARE YOU?

This survey is administered by a multicultural Coalition including The Vida Agency, The Service Board, Latino Community Fund, Black Stax, and Hip Hop is Green, in coordination with the City of Seattle and the Sweetened-Beverage Tax Community Advisory Board.

 

WHY A SURVEY?

Input from the people most impacted by the Sweetened Beverage Tax and most targeted by sugary beverage producer marketing is essential in this process to ensure that the campaign we build is reflective of our community’s needs and values.

 

IS A SURVEY ENOUGH?

We don’t think so. That’s why we also hosted a paid, four-hour Youth Coalition Kick-Off and Focus Group with 40 youth to discuss their opinions on sugary beverage brand marketing, health, campaign concepts, and beverage preferences.

 

WHAT IS A SWEETENED BEVERAGE, EXACTLY?

“Sugary beverages,” for the sake of this survey, refers to bottled drinks, powders, or syrups with added caloric sweeteners, such as sugar, sucrose, dextrose, fructose, glucose, corn syrup, or honey.

 

WHAT LANGUAGES IS THE SURVEY PROVIDED IN?

English and Spanish versions of the survey are available.

For English: (once w have the URLs)

For Spanish:

 

WHAT CAN I WIN BY COMPLETING THE SURVEY?

At the conclusion of the survey, we’ll do a drawing to select a $250 cash prize winner. All eligible survey respondents (age 14 and older, WA State residents, who complete the survey in full) will be entered into the drawing. Check out our official rules for the nitty gritty.

 

HOW LONG DOES IT TAKE TO COMPLETE?

The survey takes about 15 minutes to complete.

 

WILL MY COMMENTS BE ATTRIBUTED TO ME?

All responses are anonymous. While we collect your email address to ensure that we can notify the contest winner, no emails or names will be included in the research findings provided to Coalition partners or the City of Seattle.

 

WILL YOU SHARE WHAT YOU LEARN FROM THE SURVEY?

For sure. Every survey respondent who shares their email and indicates that they’d like to stay in the loop as the campaign grows will receive an email update once the survey results have been compiled.

 

I’M A YOUTH. HOW DO I GET INVOLVED IN THE CAMPAIGN?

We’d love to have you involved! Email our awesome campaign manager Priya at priya@thevidaagency.com.

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