TVA Friends and Family,


We, at The Vida Agency, are deeply saddened by the events that have transpired across our country in the past week. The brutal murder of George Floyd at the hands of white police officer in Minnesota is devastating, but sadly not surprising. Black people have been killed, incarcerated, and discriminated against for generations in this country (their country). While the arrest of George Floyd’s killers is a first step towards justice, we know that it is not enough. We must do more. We must better.

As a POC woman with a multicultural staff, this has hit home. As an organization, we are having honest and vulnerable conversations and actively discussing ways we can support structural and societal change.  I started The Vida Agency to address the disparity in access to communications and information that has become so visible in recent weeks. These inequities were never invisible to the communities we collaborate with every day. They are the every-day traumas, the structural and societal barriers to equitable access, and they must end.

Now is not the time to be retreating to the “way things were.” While the known, or the status quo, may hold the facade of stability, it holds no possibility of equity. Going backward to the way things were does not end the violence or uncertainty, but rather guarantees that we will return to this moment again in the future.

We, at TVA, are committed to using our platform to advocate for social justice and racial equity. This may take on different forms but rest assured that we will be advocating for the voices of our black and POC communities to ensure equity and access.

We know that there is so much more to do. Over the weekend, a slew of resources were shared on ways we can engage and act NOW. From donating to organizations committed to ending racism, signing petitions, having conversations with your family and friends, educating yourself, to voting; all these are actions we can take now to impact change.

As always, we are committed in our mission, vision, and working principles to the work of anti-racism, and are here as your partners in this work. We are not the experts in racial equality, but we are doing our best to be a resource and support people in this journey. If you have any questions or wish to learn more, please feel free to reach out to us.

We are here for you.




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