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Multicultural Marketing

Multicultural marketing is no longer an afterthought

Inclusive marketing is no longer optional. It is a key driver of business success. The companies able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate programs, products, and campaigns.

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Community Engagement

Community outreach: the art of listening and being heard

After years of working with a variety of public agencies, private companies, and initiative-based efforts to establish effective outreach with the communities they serve, The Vida Agency has developed unique strategies for gaining community involvement and input. Learn more about community engagement and the art of listening and being heard.

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Creative

Turning your vision into a brand

One step that cannot be skipped when building a new organization is the development of a strong brand identity. It all starts with a vision. Effective brand strategy and development is imperative to ensure your priority audience understands the vision and values of the brand. Learn the 4 keys to turning your vision into a brand.

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Multicultural Marketing

Lessons learned from agency life

5 lessons learned while working at The Vida Agency, a fast-growing marketing and multicultural communications company.