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The Vida Agency
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Multicultural Marketing

4 things to know about video production

Video marketing has been on the rise as social and display advertising becomes increasingly effective. A recent study showed that 64 percent of consumers said watching a marketing video on Facebook influenced their buying decision. Learn the 4 key steps to producing a fantastic video.

Yoga fitness collage.

Our Culture

5 things I learned about leadership; How 237 hot yoga classes in 2018 helped to shape our company culture

In honor of World Yoga Day, it’s been fun to reflect on what exactly yoga has brought to my life and how I’ve taken lessons off my mat and into my life, both personal and professional.

a Lakefront with houses.

Community Engagement

Planning an outstanding community outreach event

It is always rewarding to complete a successful community outreach event that achieves strong participation and engagement from the community. It does, however, take meticulous preparation and a winning strategy. Learn key factors to keep in mind when planning an outstanding community outreach event.

Top down view of girl holding phone looking at food.

Multicultural Marketing

Creating an effective digital strategy

If you work in communications or happen to be one of 2.5 billion to own a smartphone, you’ve probably noticed the shift to digital. digital. Digital. When developing a digital strategy, it’s crucial to consider several factors to assure success in a campaign. Learn 4 tips to a slam dunk digital strategy.