Creative campaigns. Cultural impact.

The Vida Agency develops and executes brand campaigns and brand- and issue-related communication services for market segments such as health, transportation, retail, consumer, political campaigns, public policy, education, and more.

Leveling Up

Leveling Up

Leveling-up is both a moment and a practice. It’s the notion that I cannot move forward any longer, that a shift is required. For me, this is...

Meet Marcela!

Meet Marcela!

We are very excited to introduce you all to our new Senior Account Manager, Marcela! Marcela has worked with social justice and equity in our...

Happiness Machines

Happiness Machines

Explore methods for creating meaningful connections on platforms that aren’t traditionally conducive to authenticity.
Prior to the murder of George Floyd and the rise of Black Lives Matter marches across the world, the perfectly curated world of social media made it easy to think that we had become the “happiness machines” that President Hoover imagined us to be. Particularly when we’ve been isolated from in-person interactions, these personas take on greater weight. Through filters and lenses, we watched a facade of others as mostly content, confident, cared for, innovative, and fulfilled. It’s a pretense that’s been shattered time and time again. We are all human, all flawed, and all doing the best we can.

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